Introduction

OpenApp helps online stores improve basket-to-order conversions by allowing users to complete online checkout (authentication, contact data, delivery options and payment) in one seamless step with their OpenApp mobile app, without a need for manual input of any data. Additionally OpenApp provides a suite of related features that help merchants improve the overall customer experience: integrated returns, payments and direct repurchase from the app. OpenApp has been designed to allow for simple integration by the merchant both on the webfront and the backend.